We are working closely with Teddy italian fashion company in the context of the recent Terranova brand restyling.
For Terranova, the designers decided to create a new retail experience based on digital projection and interactive surfaces. The focus is always on the product, so all the “cosmetic” elements should have an orientating goal towards the merchandise, this is the rule in the retail space.
We realized for them a project using multiple digital projections with custom image warping on volumes, using two Façade systems both at the entrance (keywords: stunning, catchy, inviting) and at the very end of the shop (keywords: element of continuity, ambiance).
The interactive projection is using a TouchMyBrand system where the movements of the sales person behind the counter have a “fragmenting” effect on the digital projection behind her. So, users experience interactivity not on themselves, but on some other human being (let’s call it the “zoo” effect?).
The whole experience is well balanced, and the goal of the place is maintained.
As always the motto is: “follow the rules of nature”.  [video]